Antony Seppi's Resume (Last updated January 7th 2008)

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Antony E. Seppi

7968 Bayer Drive
West Chester, OH 45069 USA

513-253-6118

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OBJECTIVE

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A results focused marketing professional committed to meeting the needs of both external and internal clients within the information management and services sector. Skilled in working with customers to identify needs, improve product utilization, and deliver services or solutions that will directly benefit end-users. Experienced working cross-functionally with sales teams, service teams, product teams, and communication teams building consensus and then executing towards stated objectives and goals. Background primarily with information technology and services, directly marketing enterprise software solutions to sectors that include automotive, education, financial, and Fortune 500 industries.

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SKILLS

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  • 10+ years of product management and marketing expertise with technology companies. Technologies ranging from mainframe systems, client-server based systems, to Internet/Intranet/Extranet systems.
  • Customer User Group coordination and management with goal of increasing customer satisfaction and improving solution utilization.
  • Campaign development and execution, including extensive experience with email campaigns, email newsletters, and customer web portals.
  • Exposure to web self-service applications, e-commerce applications, web-harvesting applications, wireless application protocol (WAP), push technologies, portal technologies, and on-demand technologies.
  • Customer centric marketing approach, with emphasis on developing and marketing products and services that are direct result of customer research and feedback.
  • Presentation development and delivery for customers, third parties, and internal audiences.
  • Ability to handle multiple projects with tight deadlines and work in a fast paced environment.
  • Consult and recommend software solutions for customers, prospects, and third party vendors. Such solutions include dynamic web reporting systems, reporting packages for major ERP vendors (SAP, J.D. Edwards, BAAN, PeopleSoft, etc.), executive information system reporting (EIS) packages, application development packages for the web or client-server based systems, and data warehouse or datamart solutions.
  • Develop product guides and direct mail pieces for technical solutions ranging from legacy systems to web systems.
  • Software installation and end-user training.
  • Project Management - successfully completed the Martin Tate Project Management Fundamentals course.
  • International business experience, specifically with product development team in Lyon, France.
  • Licenses: Ohio Life and Health Insurance, NASD Series 7, NASD Series 66

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WORK EXPERIENCE

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February 2007 - Present
Financial Professional

AXA Equitable

Cincinnati

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July 2001 - October 2006
Marketing Manager

Reynolds and Reynolds

Dayton, OH


Responsibilities included:

  • Coordinating the re-launch of Reynolds User Groups across the United States to increase customer satisfaction and improve solution utilization across the ReynoldSystem user base.
  • Collaborating cross functionally with product, service, sales, and communications teams to ensure that yearly solution revenue goals are met or exceeded.
  • Managing marketing communications initiatives to promote and communicate the value of Reynolds solutions.
  • Creating marketing tools and collateral for both internal and external use, focusing on the value proposition and benefit for our customers.
  • Investigating, recommending, and developing new products, services, and solutions to address automotive customers' requirements and needs.
  • Constructing annual marketing plans, in addition to long-term product strategy and roadmapping.
  • Development of competitive pricing strategies, bundling opportunities, and implementation plans.

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March 2000 - May 2001
Product Manager

Cincom Systems

Cincinnati, OH


Responsibilities included:

  • Developing and delivering product requirements based on customer feedback and engineering.
  • Project Planning - developing and measuring progress of product delivery from engineering to General Release.
  • Building and maintaining test documents with Quality Assurance Engineers, as well as acting as a liaison between Quality Assurance and Engineering.

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July 1999 - February 2000
Product Manager

Prograde Technologies

Cincinnati, OH


Responsibilities included:

  • Managing beta process, which included timeline monitoring, gathering product specifications and requirements, overseeing implementation procedures, training end-users, and coordinating documentation development.
  • Developing collateral, presentations, demonstrations, and white papers for both technical and sales staff, as well as customers.
  • Training of Prograde technical and sales staff on software products.

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November 1998 - July 1999
Business Development Associate

IntelliSeek

Cincinnati, OH


Responsibilities included:

  • Defining the strategy and market for an Internet search solution called BullsEye Pro.
  • Producing leads via direct mail programs, trade shows, seminars, and any other means to give our solution exposure - whatever it takes.

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November 1996 - November 1998
Branch Marketing Specialist

Information Builders

Cincinnati, OH


Branch Marketing Specialist for Cincinnati Sales Branch of a top-twenty, privately held software vendor. Sales territory included Southern Ohio, Kentucky, and Indiana, and was supported by seven sales representatives and myself.

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May 1993 - October 1995
Marketing Analyst

Legent Corporation

Herndon, VA


Marketing Analyst at corporate headquarters of Legent Corporation. Myself and a team of three others provided marketing and sales support for international sales force of over 500 people.

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EDUCATION

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1989 - 1993

Wake Forest University

Winston-Salem, NC

  • BA Economics - Cum Laude Honors

  • 3.14 Grade Point Average

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